I led all the UX validation interviews for our MVP while building the Admin interface. Documented all the insights into Product Board, a product management tool. I used product board to quantify all the qualitative insights. Mapping individual insights to drivers such as usability and engagement, and features.
From this process I created 130 new features and had a data driven prioritized design backlog. Created an executive summary based off of the insights. I managed a design contractor who built the full fledged mobile experience. Worked cross functionally with the Marketing department to mange a marketing designer. I also rebranded the company with a new logo and brand colors for the app.